Recently, my newspaper reported that a local bank ?...earned a four star excellence rating for the sixty-fourth consecutive quarter.? That?s sixteen years of four star excellence! The article went on to say that the ?rating is based on a complex formula that includes ?capital safety levels, quality of loan portfolio, and the ability to meet obligations?? The press release was designed to showcase the value of this bank and demonstrate its prominent position in the economy.
As a former banker with over seventeen years of commercial experience, I chuckle at this information being tossed around by the bank and its regulatory agencies for self promotion and marketing purposes. I suppose that if you are a blue-hair whose purpose is to find somewhere other than under the mattress to keep your retirement funds, this article was good news. But what does it mean to the business owner or entrepreneur looking for a Funding partner to participate in an opportunity to grow, increase jobs and profit? In a nutshell this type of information should be a wake up call to find another bank-here?s why.
Let?s explore the underlying meaning to business customers behind a portion of this ?complex formula.
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